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A corporation called Alexandrian Library was founded decades ago. Alexa Internet was initially just a content recommendation engine. They observed how people browsed and then suggested where they should go next using a toolbar. This was exciting and lovely in 1996 when the internet was still in its infancy.
Alexa gathered information on these recommendations while making them in order to keep you informed. This data was compiled from a variety of sources, including the domain name, the number of pages, and the number of backlinks.
Alexa has been compiling a database of web pages she’s found interesting since the site’s inception. This archive, which was donated to the Library of Congress, served as the foundation for the Internet Archive Wayback Machine.
Alexa.com was transformed into a major player in the data-mining industry after being purchased by Amazon in 1999. The project included analytics providers such as DMOZ and the Internet Archive. They also provided a global ranking of websites based on traffic statistics. The “Alexa Rank” wasn’t particularly useful, but it was entertaining to keep track of.
Any massive service provided by a modern megacorporation has grown enormously over time. Alexa is not an exception. They eventually shut down their search engine and scaled back their collection. Amazon announced about a decade ago that Alexa’s future development would be solely focused on analytics.
Furthermore, it provided an excellent platform for data analysis. The Alexa API is used by many internet-based applications and apps, and it provides some fantastic statistics. As a result, Amazon announced that Alexa would cease operations in December 2021.
What Is Alexa.com?
Alexa, a web analytics company based in San Francisco, was founded in 1996. This voice-activated service was not to be confused with Alexa. It quickly became known in the digital community for analyzing online traffic data from its partners to determine the most popular internet companies when it launched its global ranking system. The higher a company’s “Alexa Rank” on this list, the greater the amount of traffic it receives (i.e., Google is constantly at the top).
Following Amazon’s acquisition of Alexa in 1999, the internet giant and retailer debuted Alexa-branded Smart Speakers 15 years later.
Alternatives To Alexa Ranking Tool
This means that, regardless of the cause, digital marketers who rely on Alexa’s insights will need to find a replacement. If this describes you, don’t worry; we’ve compiled a list of similar analytics solutions that you can begin using right away.
What amount of information is required to make an informed decision? Begin by conducting a search on Similarweb.com. Millions of websites are ranked by Similarweb based on their popularity in various countries and categories, as well as their engagement and traffic.
Alexa.com is a viable option for Similarweb when comparing website traffic.
It is a well-known content marketing platform in addition to sophisticated SEO and website research tools. It was founded in 2008 and offers a variety of tools for SEO, market research, and sponsored search campaigns.
Ahrefs is a well-known name in the digital marketing field and a popular alternative to Alexa.com. It is used by search engine optimization (SEO) professionals to monitor their websites’ rankings as well as to conduct competitive analyses and keyword research.
SpyFu is another Alexa.com alternative worth considering. SpyFu supports keyword tracking, rival PPC term analysis, organic competitor analysis, competitor backlink analysis by keyword, and other features.
If you’re new to online traffic rankings, Ubersuggest is a great place to start. You get a comprehensive overview of your website’s domain, a list of top-ranking pages, keyword suggestions, and content ideas when you use Ubersuggest.
It can also be used for keyword research, domain analysis, rank tracking, and site audits. Serpstat, like Semrush and Ahrefs, has all of the features you’d expect from an SEO tool, but its data volume is lower.
Moz Pro, in addition to Alexa, is a popular analytics program for website owners. It has a specific focus and scope. This tool is designed to help you make better SEO decisions for your business by focusing on local SEO rather than the “big picture” of the internet.
8. Website Informer
Website Informer is a webmaster-focused service that collects detailed information about websites, such as general information, statistics, major competitors, related sites, IP addresses, and so on. Simply enter a URL, a keyword, or install our widget, and you’re done!
It is a free tool for researching Basic Stats, Website Information, Whois Records, and other information. You can also use the IP address of the website to check the server.
Kissmetrics, an analytics platform, has been around for a long time. Everyone has it on their to-do list, but it never gets done. It’s the type you’ve seen before: excellent, sturdy, and valuable, but unremarkable. Both small and large businesses may benefit from their use as website analytics and comparative analytics. While their pricing is low for what they provide, they do have a large amount of data (though you need to pay annually, not monthly.)
11. Site Rank Data
Data and analysis on current and historical website rankings. Examine top websites using keywords, domain extensions, and fluctuations in ranking. Conduct market and competitor research to identify potential Internet partners or competitors.
If you’re a cloud merchant, Intricately is a great alternative to using Alexa.com to target accounts based on Alexa Rank. Our Global Sensor Network monitors over 9 million businesses, and our Smart Lists act as one-of-a-kind search engines, allowing sellers to sort accounts based on items, providers, use cases, spending, and, you guessed it, Alexa Rank.
Quantcast is a website that analyzes the statistics of other websites. The primary goal of Quantcast Corporation is to research the Internet’s Web sites in order to obtain reliable usage statistics from US Internet users. Quantcast ranks web pages in the same way that Alexa does.
14. ComScore Media Matrix
comScore, Inc. (NASDAQ: SCOR) is the world’s leading provider of digital business analytics and a digital measurement pioneer. comScore enables clients to better understand, capitalize on, and profit from the rapidly expanding global digital and mobile arena by combining behavioral and survey insights. Use the iOS app to get the most recent comScore insights while on the go. comScore is the only global source of digital market intelligence that accurately assesses both rising markets and converging media.
HypeStat is a free analytics and statistics solution for any website.
Free traffic estimation for your website. Obtain your website’s traffic report, examine your rankings, and examine the facts and analytics that can help you increase traffic to your site. Website ranking influences a company’s valuation. The global rank of trafficestimate.com has risen from 5,343,465 to 4,744,712 in the last three months.
Alexa.com has been the most convenient way to track web traffic for more than two decades. There are several feature-rich alternatives that can fill the void left by its departure. We hope our information was useful if you’re a marketer looking for a tool like Alexa.com.
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